About Letícia
I’m a content writer, editor and strategist with a newsroom background, blending narrative sensitivity with SEO, analytics and experimentation to help teams publish work that audiences actually want to read. My work includes published cultural journalism, book proofreading and growing digital content platforms.
Featured Work
Fito Páez — Coluna Chipô
Interview and feature article as part of the Coluna Chipô series, exploring the work and cultural impact of Argentine artist Fito Páez. Published in regional press.
Dora — Book Proofreading
Proofreading of the book Dora by Meire Brod, focusing on clarity, flow and textual consistency while preserving the author’s voice.
Opa Sopa — YouTube Growth (TheSoul Publishing)
Content Manager and Social Media Manager for Opa Sopa, a TheSoul Publishing channel, leading content strategy and growth to 300K+ subscribers.
TV & Pop Culture — Incrível.club (TheSoul Publishing)
Wrote and published an article on the Brazilian TV series Top Model, revisiting its main characters 30 years later and exploring its cultural impact and soundtrack, with a focus on engaging, audience-driven storytelling.
Where My Work Lives
Editorial work, content optimization and quality control for high-volume digital publishing
Translation and fact-checking for large-scale, high-traffic content
Launched and grew the page to 3M followers through content strategy, high-frequency publishing and format diversification
Content strategy and high-volume publishing for audience-driven content
Content cleanup and optimization for high-volume video publishing
Content cleanup and optimization for high-volume, family-oriented video content
Got a messy idea?
I clean it up.
Tell me about your project — I’ll turn it into something people actually want to read.
Letícia Werle | Editorial that connects, not just fills space 